"CLEAR AS_* provides clarity for insecure businesses in a scientific environment with an expert voice, helping them feel enlightened and confident."

This above snippet is the direct result of one of the modules of our program. This is not a refined mission but it put our idea in words and gave us a clear understanding of the character and intention of our own brand.

Here is what it means:

CLEAR AS_* was founded to cultivate objective clarity as the critical component in creating reality, and to establish a new standard in business development. Designed for small & medium sized businesses and service providers, CLEAR AS_* aims to become the authority on Reality Creation. 

We dissolve boundaries by connecting the domains of business, science, philosophy and secular mindfulness.

CLEAR AS_* aims to eliminate the guesswork in business & brand development: We apply the scientific method to constantly advance our proven process in order to generate applicable, predictable and repeatable results.


CLEAR AS_*ME

CORPORATE ALIENIST, FUTURE ARCHITECT, FOUNDER

My name is Christoph Haase and I'm the founder of CLEAR AS_*. After working on both, national and international campaigns as an art director in advertising, I decided to get involved in my family’s business to run it and eventually take it over. I spent years of being embedded in a stalling corporate environment that identified itself with a glorified past and was at odds with its confused outlook into the future. The distress I experienced when trying to run this aimless, anxious venture drove me to rethink business as a whole and my company in particular. I decided to rebrand – to unearth my own values and ambitions in order to uncover the corresponding parts in my company’s DNA and grow a resilient organization from this strong core.

I subsequently transformed the business into my vision of “The Company of The Future”, a process that turned the company into a poster child for innovative organizational structures and made it a widely noticed and publicized pioneer of the new work movement. This corporate metamorphosis was a cathartic process that led to a completely new, sometimes violently dynamic system, that shed what was stubborn and static to attract what was noncompliant and dynamic.

It was this time when I experienced the power of a clear and honest brand core. I realized that branding works not only as a one directional tool to communicate but also the other way around, as a means to sculpt a business from the inside out. In fact, it was only this clarity that gave me the confidence I needed to grow a brand that was able to positively impact all stakeholders alike.

The unpremeditated departure from my creation left me empty handed but proud, and the company finally financially stable and with a brand stronger and with more potential than anything I had seen during my career in advertising. The experiences and learnings of this transformation process were what inspired the inception of CLEAR AS_*.

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