Learn how your confused business causes anxiety and discover how clarity leads to confidence. Find out what the Desired Future State of your business is, and how to make it a reality. Register now for this soon to be released webcast, and be among the first to receive your invitation.
The CLEAR AS_* objective is to reduce the guesswork in brand work and to put science into decision making. We developed the BRAND CONFIDENCE INDEX (BCI) as an assessment tool to determine the status quo and in order to make progress in brand development measurable. We offer the BCI as a complimentary service for brand conscious businesses in an effort to raise awareness and create a knowledge base.