The CLEAR AS_* objective is to reduce the guesswork in brand work and to put science into decision making. We developed the BRAND CONFIDENCE INDEX (BCI) as an assessment tool to determine the status quo and in order to make progress in brand development measurable. We offer the BCI as a complimentary service for brand conscious businesses in an effort to raise awareness and create a knowledge base.
Brand Influence Progression states that the gain of clarity contributes directly to increased brand confidence; the combination of both factors lead to a boost in brand influence. The modules of this self-paced workshop will guide you to a clear understanding of your brand and directly influence your confidence in your business. This workshop will arrange your mental clutter into a cohesive brand map to effortlessly brief your agency or make confident business decisions.